"We're hit with a dial tone to mark the start of the effing incredible How Ya Doin. From Zhane's Request Line to Gaga's Telephone, any song based around telephonetics is an instant hit in our book, and this does nothing to change that - you could well be listening to SWV or (shhh) En Vogue. This should be the next single, without doubt."
And then they only went and added Missy bloody Elliott to it. Sensational pop.